Best WordPress Popup Plugins

Do you want the best WordPress popup plugins for your website? This article seeks to present the best WordPress popup plugins in 2023, highlighting their features and analyzing their effectiveness.

Pop-ups can be a powerful tool for enhancing user engagement, lead generation, and boosting sales. They can turn a passive website visitor into a potential customer if used judiciously. With the help of WordPress popup plugins, even those without coding knowledge can create engaging, effective popups.

Why Use WordPress Popup Plugins?

WordPress popup plugins can be a valuable addition to a website. Here are some reasons why you might want to use them:

  • Lead Generation – One of the primary uses of popups is to generate leads. This is usually done by offering something of value (like a free ebook, a discount code, or access to exclusive content) in exchange for the visitor’s email address.
  • Increasing Conversions – Popup plugins can help increase conversions on your site. For example, you can use them to highlight a special offer or promotion, encourage users to subscribe to your newsletter, or suggest related content.
  • User Engagement – Popups can be used to draw attention to important information or to promote interaction, like encouraging users to participate in a poll or survey.
  • Exit-Intent Technology – Some popup plugins offer exit-intent technology, which detects when a user is about to leave your site and triggers a popup at that moment. This can be a last-ditch effort to engage the user, get them to sign up for your email list, or offer them a discount if they make a purchase.
  • Flexibility and Customization – Popup plugins often come with a range of design options and can be customized to fit the look and feel of your site. You can also control when and where they appear on your site.
  • Integration – Many popup plugins can integrate with email marketing services, CRM systems, and other tools to automate actions based on the user’s response to the popup.
  • Analytics – Popup plugins usually offer analytics features so you can track the performance of your popups and optimize them for better results.
  • Boost Social Media Following – Popups can also be used to encourage visitors to follow you on social media, broadening your audience reach.

Best WordPress Popup Plugins

1) OptinMonster

OptinMonsterOptinMonster remains at the top of the list in 2023, due to its robust features and versatility. It enables you to create a variety of popups, including lightbox popups, countdown timers, floating bars, slide-ins, and more. Its powerful targeting and segmentation engine allows you to show personalized messages based on user behavior, location, and more, which significantly increases conversion rates. Additionally, its Exit-Intent Technology helps to convert abandoning visitors into subscribers and customers.

2. Elementor Pro

Elementor ProAlthough primarily a page builder, Elementor Pro’s popup builder is impressively robust, offering design flexibility and intuitive controls. With its visual, drag-and-drop editor, you can create any type of popup: fly-ins, fullscreen overlays, bottom bars, and more. All the popups can be styled and optimized with advanced design and targeting rules.

Elementor Pro allows for seamless integration with popular marketing tools and WordPress plugins, ensuring your popups serve their intended purpose efficiently.

3) Ninja Popups

Ninja PopupsNinja Popups, popular for its affordability, provides a host of pre-made templates that you can customize to match your website design. It comes with a drag-and-drop builder, making the creation process easy.

Ninja Popups offer various types of popups, including opt-in forms, social sharing prompts, and exit-intent messages. It integrates well with most email marketing services and includes analytics tools to measure the success of your popups.

4) Popup Maker

Popup MakerAs one of the best freemium popup plugins, Popup Maker is powerful, flexible, and easy to use. Its core functionality allows you to create highly customizable popups, from lightbox overlays to slide-in or banner popups.

It supports a variety of triggering options, such as time delay, scroll depth, or user inactivity. While the free version is functional, upgrading to the premium version provides more advanced features, like exit-intent triggers, age verification popups, and more advanced targeting options.

5) Bloom

BloomDeveloped by Elegant Themes, Bloom is a comprehensive email opt-in and lead generation plugin. With over a hundred templates and unlimited customization options, it allows for total design control.

Bloom supports six different popup types, including automatic pop-ups, fly-in, inline forms, and more.

Moreover, it offers a variety of triggers and targeting options, ensuring your popups are shown to the right people at the right time.

6) ConvertPlus

ConvertPlusConvertPlus is an all-in-one WordPress popup plugin that helps convert your website visitors into subscribers, social followers, or customers. It offers a real-time live editor to preview changes instantly.

ConvertPlus is known for its wide range of over 100 stylized templates, 10 popup positions, 12 trigger options, and extensive customization capabilities.

Additionally, it supports exit intent, inactivity trigger, and other user behavior detection mechanisms.

7) Sumo List Builder

Sumo List BuilderSumo List Builder is another well-regarded plugin focused on email list building. It offers a variety of stylish popup designs and easy customization options.

The standout feature is its smart mode technology that predicts the optimal time to show popups to visitors. Sumo integrates seamlessly with all major email marketing services and offers advanced analytics for tracking performance.

8) Thrive Leads

Thrive LeadsThrive Leads is a list building solution developed by Thrive Themes. It’s a comprehensive plugin that allows you to create a wide range of opt-in forms, including popups, sticky ribbons, in-line forms, and more.

A unique feature is its SmartLinks, which allows you to show different content to your existing subscribers, leading to a personalized user experience. Furthermore, Thrive Leads provides A/B testing features, helping you optimize your forms for maximum conversions.

9) Poptin

PoptinPoptin is a powerful, user-friendly popup plugin that helps you create engaging forms and popups in minutes. It’s known for its intelligent technology that helps reduce cart abandonment and increase engagement.

With an intuitive drag-and-drop editor, it allows you to design popups exactly as you envision them.

Poptin offers numerous triggering options, such as exit intent, scroll trigger, and timed display. Also, its analytics feature enables you to track and improve your popups’ performance.

10) WP Popups

WP PopupsWP Popups is another highly customizable plugin that caters to both beginners and advanced WordPress users. It allows you to build a wide range of popups with different triggers and targeting options.

One of its standout features is the advanced filtering option, enabling you to target specific user groups based on their behavior, location, role, and more.

With WP Popups, you also get compatibility with popular tools like MailChimp, GetResponse, and more.

11) Hustle

HustleHustle by WPMU DEV allows you to create popups, slide-ins, widgets, and shortcodes. It comes with an easy-to-use form builder, a variety of templates, and excellent customization options.

One of the significant advantages of Hustle is its integration capabilities with popular email marketing services.

It also supports various triggers, including exit intent, time on page, scroll distance, and more.

12) Icegram

IcegramIcegram is an all-in-one plugin that offers popups, header/footer bars, toast notifications, and messengers. It’s known for its ease of use, making it suitable for beginners. Icegram comes with a range of templates and targeting options. The plugin allows for multiple messages on a single page and supports powerful call-to-action buttons. It also provides in-depth analytics to track and improve performance.

13) Popup Builder

Popup BuilderPopup Builder is a user-friendly plugin that offers a range of features for creating and managing popups on your WordPress site. It supports various types of popups, including image, HTML, Facebook, shortcode, and more.

It provides several customization options, allowing you to control the look and feel of your popups.

The plugin also supports different triggering and targeting options, which helps in reaching the right audience at the right time.

14) Hello Bar

Hello BarHello Bar is a user engagement WordPress plugin that helps you create popups, hello bars, and slide-in boxes. It’s an excellent tool for increasing subscribers, promoting offers, or growing your social media following.

Its targeting options let you display the popups based on user behavior, and its A/B testing feature helps to optimize your popups for better performance.

15) YITH WooCommerce Popup

YITH PopupYITH Popup is a simple and versatile WordPress plugin that allows you to set up a popup window on your site’s homepage, or all pages.

It’s an excellent tool for showing messages, including offers, promotions, or newsletter subscription forms. You can customize the popup content, choosing between a message, form, or WooCommerce product.

16) OptiMonk

OptiMonkOptiMonk is a powerful on-site message toolkit used to improve conversions using action-based popups and bars. It comes with several templates, or you can create your own from scratch using their easy-to-use editor.

OptiMonk’s targeting features allow you to display personalized messages based on user behavior. It supports exit-intent triggers, timed display, and more.

17) MailOptin

MailOptinMailOptin is primarily a lead generation plugin that allows you to create email opt-in forms and popups. It comes with various form types, such as popups, notification bars, slide-ins, and widgets.

It supports different triggers, such as exit intent, scroll trigger, time on site, and click launch. MailOptin integrates with all major email marketing services and offers analytics and A/B testing features.

18) Green Popups (formerly Layered Popups)

Green Popups (formerly Layered Popups)Green Popups offers a unique and dynamic approach to creating popups. With over 200 professionally designed templates, this plugin allows you to create multi-layer animations.

It offers a wide range of targeting options and also supports A/B testing. Moreover, Green Popups integrates with many popular mailing systems and social networks, making it an effective tool for growing your email list.

19) PopupAlly Pro

PopupAlly ProPopupAlly Pro is a premium WordPress plugin that allows you to create a variety of popups, including exit-intent popups, time-delayed popups, and scroll activated popups.

The plugin includes a visual editor for customizing your popups, and its analytics feature lets you track which popups are the most effective.

PopupAlly Pro also offers seamless integration with most major email marketing platforms.

20) Convert Pro

Convert ProConvert Pro is a powerful lead generation tool, known for its high speed and extensive flexibility. It provides a wide range of templates and designs that can be customized with its drag-and-drop editor.

The plugin supports exit intent, user inactivity, and other behavior-based triggers. It also allows for A/B testing, helping you optimize conversion rates.

21) Popup by Supsystic

Popup by SupsysticPopup by Supsystic is a versatile plugin that lets you build popups with various aims, such as collecting emails, displaying deals, or showing videos. It offers a variety of popup types and numerous triggering options.

This plugin also has options for customization, A/B testing, and analytics, ensuring that you can build the most effective popups.

22) Brave Popup Builder

Brave Popup BuilderBrave Popup Builder is a newer but impressive entrant to the popup plugin space. It offers a visual drag-and-drop builder and lets you create popups, lead gen forms, sticky bars, and more.

It comes with advanced targeting options and dynamic content features. Brave Popup Builder also allows you to run A/B tests and offers in-depth analytics.


Choosing the right popup plugin is crucial, as it can significantly affect your website’s user experience and conversion rates.

Consider your specific needs, whether it’s lead generation, customer engagement, or sales growth, and choose a plugin that offers the appropriate features.

Remember, the key to effective popups lies in balanced, non-intrusive use. Make them a valuable part of the user’s journey on your website, and the results will follow.

We hope this post helped you find the best popup plugins for WordPress.

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